Advanced Healthstyles

Overview
Advanced Healthstyles, a leader in fitness facility products and services, needed a unified brand identity to cohesively represent their diverse offerings. The purpose of this umbrella brand was to make their business more approachable across all levels and marketing channels, especially at trade shows where restrictions often limit the display of multiple brands. They sought a professional and modern design to differentiate themselves in the competitive fitness industry while resonating with their target audience.
Challenges
The key challenge for Advanced Healthstyles was creating a cohesive brand identity that could seamlessly encompass their wide range of products and services. Representing this diversity under one unified brand was essential for streamlining their trade show presence and marketing efforts. Additionally, they needed an approachable yet professional identity that resonated across all levels of their audience while effectively highlighting their expertise. In a crowded and competitive fitness industry, standing out with a polished and innovative look was critical to their success.
Our Approach
Full Control Productions delivered a comprehensive branding solution to meet Advanced Healthstyles’ needs. We began by designing a modern and versatile logo that reflected the dynamic and innovative nature of their offerings. To ensure brand consistency, we developed a detailed brand style guide outlining color palettes, typography, and logo usage for seamless application across all platforms and materials. To unify their digital presence, we designed and developed a professional website that brought together their diverse range of products and services under one cohesive brand identity. The website featured clean, intuitive navigation and engaging content, highlighting their offerings while maintaining a polished and approachable design. Additionally, we produced high-quality photography and video assets that brought their brand to life across digital and print platforms. These visuals were complemented by well-designed marketing materials, including brochures, catalogs, and trade show collateral, all of which reinforced brand consistency and professionalism.
Our Results
The new umbrella brand successfully unified Advanced Healthstyles’ diverse offerings under a single cohesive identity. The approachable and professional design enhanced their market presence and enabled them to represent their business effectively at trade shows and across all channels. Consistent branding across platforms improved customer engagement, built trust, and positioned Advanced Healthstyles as a leader in the competitive fitness industry. High-quality visuals and polished marketing materials strengthened their campaigns, ensuring the brand stood out in both digital and physical spaces.