The Auto Alliance

Overview
The Auto Alliance, a newly established brand, needed a digital presence to match their high-quality craftsmanship and industry reputation. Having previously worked with a vendor that delivered generic, uninspired templates, they sought a partner who could truly capture their essence and tell their story effectively.
Challenges
The Auto Alliance had previously used a firm that provided basic website templates that were difficult to customize and did not appeal to users visually or navigationally. This vendor adopted a cookie-cutter approach, lacking the technical know-how to express the business's core values and the high level of craftsmanship The Auto Alliance is known for. Additionally, the ineffective use of their marketing budget resulted in a subpar online presence that failed to tell their story. Frustrated with these limitations, they turned to Full Control Productions for a solution.
Our Approach
Full Control Productions transformed their vision into a cohesive strategy. Starting with a brand guide and an in-depth conversation, we developed a custom website with motion graphics, a curated portfolio, and professional photography, including action shots and event coverage. We expanded their brand assets and created a comprehensive strategy, including a social media framework, to guide their marketing efforts. By understanding their market and values, we delivered a site and strategy that empowered The Auto Alliance to see a clear direction for growth and initiatives more advanced than much of their competition.
Our Results
The Auto Alliance owners were ecstatic, praising the website for perfectly reflecting their brand and standing out in the industry. Feedback included, “You nailed it! I love the heart in the verbiage,” and “Mike gave us a site we are proud of, with incredible photography and unmatched support.” With this new digital presence, The Auto Alliance now leads in their space, equipped with a strategic vision and tools to take their marketing to the next level.