The One

Imagine having a dedicated dedicated team of marketing professionals delivered to your door, working alongside you to help shape your brand, organize your marketing, and build a foundation you can actually grow with.

You don't have time for a workshop that gives you vague direction just to push more services at the end, a chatbot that doesn't understand what really makes your business special, or to get bogged down in it all yourself.

You need a partner, an ally, an expert. You need Full Control.

Large black and yellow box labeled 'THE ONE Brand Performance Kit' on a wooden pallet, listing contents such as Strategic Framework, Brand Identity Assets, Custom Website, Photography, Copywriting, and Marketing Playbook.

Most industrial businesses are stuck between cheap, disconnected tools and overpriced agency retainers, with no clear path forward and no team to help guide the way.

3D Cube – Two Faces
THE
ONE
Brand Performance Kit
A solid foundation your brand can rely on
Strategy
Website
Branding
Photo
Graphics

The One is a complete brand foundation and growth kit, built around a proven framework and delivered by a hands-on team that understands how industrial businesses operate. From brand positioning and messaging to photography, media, design, and marketing collateral, everything in The One is built to work together, so your business can show up like it should and grow on purpose.

What’s Inside:

Brand Positioning & Messaging Framework

We help you define what makes you different, and make sure your audience gets it.

We guide you through a structured discovery process to surface your brand’s core strengths, voice, and competitive edge. You’ll walk away with a clear messaging foundation, positioning language, and key copy points you can use across your site, social, print, and sales.

Fresh Branding & Style Reference Kit

Keep your look, tone, and messaging consistent everywhere.

Delivered as a reference guide that includes logo usage, fonts, color palette, voice/tone notes, and key messaging lines, so anyone on your team can use your brand correctly.

Custom Website Design & Development

A site that reflects the real quality of your work, built from the ground up.

We don’t use templates. Your site is strategically structured, custom-designed, mobile-optimized, and developed to convert. Includes sitemap planning, page structure, UX, SEO best practices, and technical launch support.

Professional On-Site Photography

Real visuals that actually reflect your business, not stock photos.

We plan and execute a location-based photo shoot to capture your people, process, and product with pro-level clarity and brand tone. Includes high-res image delivery, usage rights, and creative direction.

Copywriting

Say the right things the right way.

We write all core pages for you: Homepage, About, Services, Contact, plus any featured content. Tone and structure align with your voice, customer journey, and SEO fundamentals.

Marketing Asset Starter Set

Materials you need to start promoting, not just a site link.

Includes branded email signature design, launch-ready re-branded post graphics, one-page PDF or flyer (e.g., capabilities sheet), and a starter ad template, so you can start showing up with confidence, immediately.

Launch Plan & Next-Step Roadmap

We don’t just hand it over, we walk you through what to do next.

Includes a 1-on-1 handoff session, training on how to use your new assets, and a custom roadmap of suggested next moves. Plus, you'll get a personalized intro into our Momentum support plans and accessory add-ons.

Bolt-On Accessories

Keep your website running smooth after launch with steady updates and support. Momentum gives you ongoing help so your site stays fresh, working, and ready for new business.

3D Social Playbook

Professional Video Production

Additional Collateral Design

Standalone Campaign Kit

Email Campaign Templates + Automations

How “The One” Comes Together

Auto restoration specialist working on a classic corvette

UNBOXING

Strategic Kickoff + Brand Deep Dive

We open the kit and lay everything on the table. This step sets the direction, defines your voice, and maps the objectives of the entire build.

What Happens:

  • In-person or virtual kickoff meeting (60–90 minutes)
  • Deep dive into business goals, market position, services, challenges
  • Discussion of tone, client types, and what makes your business different
  • Alignment on brand priorities and success criteria

Deliverables:

  • Strategy Brief (PDF summary of your position, tone, key messaging)
  • Project roadmap with key dates and responsibilities
  • Brand voice keywords + content pillars

Client Role:

  • Be present, open, and real about your business
  • Share any past materials, logos, or brand work
  • Approve strategy brief before next phase begins

Automotive Fabrication Marketing Photos of a fabricator measuring metal parts for restoration

FOUNDATION

Messaging Framework + Site Architecture

Now we organize the components: messaging, structure, and flow. You’ll see the skeleton of your brand platform start to take shape.

What Happens:

  • Build-out of your messaging framework (what to say, how to say it)
  • Development of website sitemap (pages, content flow, user journey)
  • UX planning: what goes where and why
  • Internal workshop on design direction, based on tone and goals

Deliverables:

  • Brand Messaging Framework (headline examples, core statements, tagline options, tone-of-voice guide)
  • Sitemap diagram (visual flow of site structure)
  • Low-fidelity wireframes (optional based on project scope)

Client Role:

  • Review messaging framework + sitemap
  • Provide feedback and approve structure
  • Confirm visual direction and tone alignment
Person wearing a black t-shirt and gray mesh cap facing away, with a graphic of a car and text on the shirt's back.

Visuals

Photography & Visual Asset Creation

This is where we load in the real visual horsepower: professional images of your team, space, work, and tools. These assets power the design and build integrity.

What Happens:

  • On-location photo shoot scheduled and scoped
  • Shot list created based on messaging and site needs
  • Creative direction handled on-site (lighting, styling, composition)
  • Post-shoot curation and light editing

Deliverables:

  • 30–50 professionally edited photos
  • Categorized photo delivery (headshots, action shots, product/process)
  • Rights-cleared for all web and marketing usage

Client Role:

  • Approve shoot schedule and prep space/team
  • Participate in shoot if needed (or designate spokespersons)
  • Review and approve final curated gallery
Industrial Manufacturing Marketing Photos of a series of two workers collaborating on an assembly line

ASSEMBLY

Custom Design + Copywriting

We connect everything: layout, messaging, brand tone, and imagery. Design and copy are built in tandem to form a cohesive, functional platform.

What Happens:

  • Homepage design concept created and presented first
  • Website copywriting begins in parallel (based on approved messaging)
  • Page-by-page design rollout with integrated content
  • Feedback rounds built in (visuals and writing)

Deliverables:

  • Full custom website design mockup
  • All website copy written and proofed (Home, About, Services, etc.)
  • PDF brand style guide (colors, fonts, visual rules)
  • Round 1 + Round 2 revisions for both design and copy

Client Role:

  • Approve homepage concept
  • Provide timely feedback on design + writing
  • Final sign-off before development begins
Automotive Fabrication Marketing Photos of a fabricator TIG welding a stainless steel turbo pipe

TUNE & TEST

Site Development + Pre-Launch Testing

With all components assembled, we fine-tune for performance. Mobile optimization, form functionality, speed, and final polish happen here, followed by your review.

What Happens:

  • Website is developed on a staging server (mobile-first, responsive)
  • Content and images implemented per final design
  • Functional setup: forms, analytics, performance optimization
  • Internal QA + client pre-launch review

Deliverables:

  • Fully developed website (on staging link for testing)
  • Functionality checklist (forms, speed, responsive design)
  • Launch checklist sent to client for review

Client Role:

  • Walk through the full site and test all key pages
  • Approve site for final go-live
  • Provide final notes before deployment
Two men working together on a small object in a workshop with tools and a red vise on the bench.

DEPLOY & DRIVE

Go-Live + Growth Support

With all components assembled, we fine-tune for performance. Mobile optimization, form functionality, speed, and final polish happen here, followed by your review.

What Happens:

  • Site goes live on your custom domain
  • Hosting + analytics setup included for year one
  • Handoff meeting to review deliverables + how to use your new kit
  • Intro to Momentum Plans or Accessory Kits for next-phase growth

Deliverables:

  • Live website
  • Media + content asset library (images, copy files, design references)
  • Quick-start roadmap (recommended next marketing steps)
  • Access to Client Portal + Pit Crew for support

Client Role:

  • Confirm DNS or domain access for launch
  • Attend handoff meeting
  • Choose optional Momentum Plan or accessories (if desired)

Here’s Why Our Builds Run Better

We Show Up. Literally.

We don’t just work behind a screen. We visit your business in person to understand what you do and how to show it off right. Three (3) on-site visits, photo and review sessions are included.

Visuals Are Included, 
Not Upcharged.

We never rely on stock photos or generic footage; Your brand deserves better. We come to you with our photo & video gear to capture the real story.

Tailored For Your Brand, 
Not Templated.

We prefer to meet in person at key stages: Discovery, Design Review, and Launch, because the best work is built together.

Your Site, Your Voice, Your Assets.

You own everything. We hand over the footage, the files, and the final product with no strings attached. It’s your brand, and it should stay that way. If you need us to host your site, we offer low-cost hosting plans that keep you in control.

Momentum Plans

Your website pit crew is on-call after launch!

Once your site goes live, we don’t vanish.

Our Momentum Packages keep your brand moving forward with continuous support, updates, and creative fuel, so your site never feels stale and your marketing doesn’t stall.

What’s Included in Every Plan:

  • Hosting & technical maintenance
  • Scheduled IN-PERSON content & photo updates
  • Client dashboard with analytics
  • Real human support (no ticket black holes)

Pick the Pace That Fits Your Business:

  • StartLight support & site upkeep
  • ShiftQuarterly creative projects & ongoing marketing
  • DriveFull media production & monthly creative direction

Choose your level of support and we’ll take care of the rest!

Portfolio

Our Creative Showcase

Explore our latest design projects and inspirations.

FAQs

Can this be used with my existing branding?

Yes. If you already have branding or messaging that’s working, we’ll build on it, not redo it unnecessarily. The kit adapts to where your business is.

How long does the process take?

Most builds take 8–12 weeks depending on scope, feedback turnaround, and content needs. You’ll receive a clear project timeline during the kickoff.

What makes this different from a templated website or agency retainer?

This is not a one-size-fits-all site, in fact, it goes far beyond that. It’s a custom-built, strategy-first brand system designed by a team that works closely with you through each step.

Do I need to provide any content or photos?

We tailor communication to how you work best – whether it's email, calls, or directly through your customized Client Portal. Once you share your needs or project ideas, we manage everything from there with minimal back-and-forth. The Client Portal also gives you 24/7 access to track project progress, view website data, and access your marketing assets.

What’s my role in the process?

Our pricing is transparent. Any potential additional costs for third-party tools (like ad spend, software subscriptions) or travel for on-site projects are clearly communicated and approved by you beforehand, just like the Detailers Roadmap fine print mentions.

Still have questions?

We're here to help you!

Our team

At Full Control Productions, our team isn’t just a collection of experts. We're a family of creative minds, strategists, and problem-solvers united by a passion for storytelling and innovation. We specialize in transforming ideas into extraordinary digital experiences, combining artistry and strategy to elevate brands. Together, we craft solutions that reflect our clients’ unique visions and drive measurable results, delivering the full spectrum of creativity and expertise your business deserves.

Mike Blaha headshot
Mike
Founder & Chief Creative Strategist
Pocholo Dela Paz headshot
Pocholo
Lead Developer & Creative Problem Solver
Noah
Creative Strategist & Media Ops Tech

Where You’re Headed Deserves a Better Ride. Let’s get Started.

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